Cinema productions from China keep gaining acclaim in the Global Market and China remains the world’s largest film market. Globally the second highest grossing movie for 2021 was Chinese produced Battle At Lake Changjin, following just behind Spiderman’s: No Way Home.
Movie names like, Eat Man Drink Woman or Crouching Tiger Hidden Dragon unravel stories that are deep and filled with culture and human experience, often in worlds where imagination colors the story making a truly memorable experience.
Have you ever listened to a movie with no music? How does music color our visual experiences with sound? Well musicians and composers either make music for the movie or visual productions select music from a library of music.
Sync licensing allows music to be available for usage in visual media. For music often left on the shelf or on streaming platforms, sync licensing can pay depending on the form of media, tens to tens of thousands per license, often much more than a track will get in its lifetime.
China often leads the way in technology, and with Metaverse breaking through to our daily news, it goes to show how social interaction is influenced by our media and technology. Metaverse is a whole new world for music to color our visual experiences with sound.
Trends in Chinese social media show that screen time is occupied by high profile virtual female influencers. Virtual influencers are just one new element that attracts new audiences.
China’s TikTok aka. Douyin is still the most downloaded app in China with already over 600 million daily active users, the one billion mark is soon to come.
Streaming music is the go-to home music library for music listeners of today. Video platforms are the radio channels of today, where listeners get their first taste of new songs, impressing a lasting audio visual memory.
It may be time to consider the options and that the virtual audio visual landscape is changing rapidly and the way in which listeners are exposed to music are more mobile and fleeting. Stand your ground and make your move.
China is in the spotlight and history is being made. Copyright is safe, there are more strong female roles in Cinema and TV, and medal contenders in the Beijing winter Olympics impressing critics and audiences all over the world.
Make your mark in China and have your music distributed and sync-licensed to China. Be the future.
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