Mondo.NYC is a festival and conference integrating music and business into a place of discovery and enlightenment. Set in Brooklyn at the recently revamped Williamsburg boutique hotel centered in the hipster, chill, café and boutique laden neighborhood where you’ll find yourself face to face with captivating street art, looking over the water to the Manhattan skyline.
Wrought iron, brick, thick glass and raw timber encased the event and brought a feel of the elements needed to build and network in any music career. The inviting event held out its interested hand to greet you and create new friends to help you embolden your music career.
The day was filled with presentations and interactive gatherings. Presentations held in the Grand Ballroom covered industry topics like, streaming, copyright, equality, TikTok, top charts, and AI, with a strong representation from RollingStone and RIAA.The Library venue covered, women in music, startups, tech, and a nearly full day with the Guild of Music Supervisors, and the intimate gathering in Suite 503 hosted interactive discussions and participation in mindfulness in music and creating awareness from the inside out.
Musicinfo was brought to Mondo.NYC as part of an elite group from Finland by FTDA, which sounds like something that you could catch in some intimate situation. Well kinda but not really. It is not a virus but an organization that hosts innovative Finnish Technology, Design and Art. An intimate agenda to infect the best of Finland to the world and this year to Mondo.NYC.
FTDA displayed the sounds of Finland embodied in the voices and songs of Irene, Gea and Anni. Each performer inspired by their land and culture, brought to New York their personal journey, expressing the stark northern landscapes of Lapland, the watery birch and barley covered central heart and the bustling cosmopolitan feel of the capital of Helsinki.
Where the winters are caressed by endless bitter starlight nights and the summers are teased by the sun’s futile attempt at catching a glimpse of rest under the fell horizon, Finland has been the happiest in the world for the last 2 years which allows the freedom to explore and nurture new ideas.
These seed ideas grew into real concepts and businesses, and were presented at Mondo.NYC as the, “Hottest New Tech from Finland.”
Musicinfo:Digital music distribution to China.
Eligo.live: Social marketplace for consuming and trading digital memorabilia
Yanca & We Encourage Education: Enabling education and preventing forced marriage using the latest technology.
Spaces of Stillness by GEA: an immersive music distribution and sound healing innovation, creating multi-sensual healing experiences through audio, video and scent.
Sonic Peace:a mobile artist-driven app similar to Calm and Headspace.
The take away from Mondo.NYC was a healthy bagful of new esteemed contacts and a good sense of the waters in which Musicinfo now lays. It seems that the Chinese music market is seen as a viable, secure place for digital music distribution but is still rather unknown.
From a professional understanding there is no longer any doubt of copyright security but there is still a question of royalties which is a common question of any music market. A general lack of awareness of the opportunity and possibility to enter the Chinese music market, only a few know anything at all about distributing digital music to China.
Artists are typically so consumed with their music and promotion of their own careers in their own back yard that it is too much of a stretch to add an other plate to their already full tables. This can also be said of agents and managers but being that it is their job to support the careers of their artists, they are somewhat better informed and proactive to engage.
There's a lag time that is needed for people to accept new ideas and concepts. To conceive that distributing your music to China a necessary, viable, revenue-generating priority is something now only for the well-informed strong-willed entrepreneur. This can be remedied when it is understood how simple lucrative it is.
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