What is Netease Music?
In 2013, China’s largest news and entertainment company Netease Inc. spawned Netease Music - a free music streaming platform app with on-demand subscription services and opportunities for artists to have their music purchased by fans.
Netease Music is one China’s major contenders when it comes to music streaming platforms and its user base is only continuing to grow. In 2016, it had already claimed 16% of the entire domestic Chinese music streaming market and by the end of 2019, Netease Music managed to attract over 800 million users to their site (swelling from 400 million in 2017), making it one of the top 3 most popular streaming services along with Tencent's QQ Music and Alibaba's Xiami Music.
Main Features
Netease Music was one of the first streaming platforms to pioneer an algorithm-based recommendation system called “Personal FM” which suggests user-curated playlists featuring your favourite songs. Although music consumers today expect a smart music suggestion feature to be integrated into their streaming platform of choice, this wasn’t the case less than a decade ago so has therefore been crucial in helping Netease Music to achieve considerable success.
Another feature that makes the app stand out is its detail-oriented design - it boasts a “sleek” user friendly interface, an extensive artist catalogue (including unsigned and lesser-known artists) and the possibility to comment on individual tracks. Users of the app have given feedback saying that reading user-generated comments while listening to tracks has boosted their listening experience. Netease even decided to capitalise on this unique selling point by renting advertising space on subway train windows to paste some of the most amusing comments from the site.
Netease Music and Independent Artists
As an artist, you can create your own certified profile where you can include song lyrics and respond to any comments listeners leave on your tracks. Although Netease Music is an undeniably mainstream platform, it doesn’t only serve mainstream artists - in 2019, the music of more than 100,000 independent artists was played more than 270 billion times. They are also known for championing a wide selection of international artists - over 50% of all music on Netease music is non-Chinese; this sets them apart from many other Chinese streaming platforms and helps international artists establish a connection with their fans. With a little help from our promotion specialists at Musicinfo, you can get your music playlisted, circulating in mainland China and reaching keen new audiences. Take the first steps towards getting your music out there and check out our distribution deals here: https://musicinfo.io/music-distribution
Sources
https://music.163.com/#/song?id=1438269187
https://www.emubands.com/faqs/netease-music/
https://www.blog.thatsmandarin.com/chinese-spotify-netease-music-guide/
https://www.crunchbase.com/organization/netease-cloud-music#section-overview
https://www.hanyang.news/blog/netease-cloud-music-an-unorthodox-way-to-success
https://www.blog.thatsmandarin.com/chinese-spotify-netease-music-guide/
http://groovedynasty.cn/netease-cloud-music-social-meets-streaming/
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