TikTok was shut down on Saturday night and then back online the next morning. How does that make you feel that someone can pull on your strings so easily? Well, how do TikTok users feel?
Shopify has ranked TikTok as the 5th biggest social media app with 1.7 billion users. Its position to influence the masses is obvious and also the point of concern with data collection. In the United States there are 170 million users regardless, and after a brief shutdown, have tasted what it is like to go cold turkey. How will you cope?
If you are a “TikTok Refugee” look to new platforms, the Chinese app Xiaohongshu, aka. “The Little Red Book” or just “RedNote”, are growing in popularity. RedNote has rocketed to the top of Apple's app store in the United States.
The Chinese social media service Xiaohongshu, also known as Red, has been particularly popular. RedNote, which has been compared to Instagram, became the most downloaded app in the Apple Store in the United States on Tuesday.
More than 700,000 new users have joined the service in two days, according to Reuters. Americans who have joined RedNote have called themselves “Tiktok refugees” on the app. Unlike TikTok, for example, RedNote has not been made into separate versions for domestic and international markets, but is primarily aimed at Chinese users. CNN reports that Chinese users have shared tutorial videos for newcomers on how to use the app.
Behind RedNote is the Chinese company Xingyin Information Technology, headquartered in Shanghai. The app was originally launched in 2013 and has become one of the most popular social media services in China, with Chinese media reporting that it has around 300 million monthly users, Reuters reports.
RedNote adheres to strict state censorship. The app emphasizes lifestyle, entertainment content and, according to experts, actively blocks serious and political content on the platform.
Even if TikTok manages to remain present in the US, RedNote is a place where musicians and artists can access more fans. Now that it is getting hype so too are new members, some gaining 10,000s of follower in only a matter of days.
https://musicinfo.io/blog/red-xiaohongshu/
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