Musicinfo Promotion Guide


Welcome to Musicinfo! Here you will find the information and links about how to promote your music in China

You need to use the native Chinese platforms to promote your music, we can get you access!

West vs China music streaming

How do I promote my music in China?

#1

The best way to promote your music in China is to distribute your music with Musicinfo. Wereas other distributors only get your music to Tencent and Netease the 2 mainstream streaming services, Musicinfo will get your music to 20+ monetizing DSPs including short video libraries, (Douyin & Bilibili) Internet radio, devices player apps and karaoke, giving your music the most extensive visibility while collecting you royalties. All content shared is tracked. royalties are collected and are shared with you in detailed use of your music. See our full distribution list

#2

We have 5 ways for you to promote your music: Playlist PromotionSocial Media Promotion, Social Media Promotion Pro, Video Sharing,  New Release Banner Promotion

You don't need to distribute your music with Musicinfo to use our promotion services. You only need your music in China and we can promote it!

Playlist promotion

We will search for a suitable playlist for your chosen track and pitch it to the owner of the playlist. We will then present you with the chosen playlist for your approval. The track will be placed on the top 10 tracks in the playlist for a minimum of 1 month. In most cases it will stay on the playlist only its position will change. All playlists will have a daily increase of 1000s -10,000s with millions of accumulated streams and 10,000s - 100,000s of followers. 

Social Media Promotion

Is for the microblogging platform Weibo with over 650 million monthly active users (more than twitter), and RED (Xiaohongshu) with over 174 milloin MAUs. Publish your post of up to 100 words (we translate into Chinese), 2-3 pictures and a link to drive listeners to your streaming music.

Social Media Promotion Pro 

This includes Social Media Promotion to Weibo and a post to, Wechat, Tencent News, Kuai Bao, with over 1.33 billion monthly active users. Get your post (up to 500 words -We translate into Chinese) in the form of a press release/blog to make your presence on Chinese social media where you can't have your own website. Add images, links to your music videos or links to your streaming music to boost your followers. 

Video Sharing

Post your promotional or music video to: QQ Video, Youku, Xigua, UC Kuaishou and Bill Bili (Note: Video platforms like youtube, vimeo and facebook are either banned or non-existent in China) Add links to your streaming music to drive new listers.

New Music Banner Promotion

If you do choose to distribute with Musicinfo, every new music release has the possibility to be chosen for banner promotion on the streaming sites. Your new music may be chosen for front page banner or added to new release chart. This is a service provided to all our distribution customers. 

The Effects of Playlisting

The effects of playlisting

We work strictly with the Chinese Social Media apps, Weibo, WeChat and Tencent as well as QQ Videos, YoukuUC Toutiao, XiguaKuaishou, Bilibili, and Douyin.

In Mainland China, social media and video platforms are blocked. You can find a list of all apps and websites that are blocked in mainland China from here: Wiki: Websites Blocked In China. 

If you are located in countries such as China, U.S.A., Canada, Brazil, Malaysia, Australia, Japan, Korea, Singapore, England, France, Russia, India, Thailand, Germany, Italy, Spain, Indonesia, Cambodia, Myanmar, Brunei, Philippines, Vietnam, Laos you will be able to create a Weibo account for free.

Support and Links

If you have any other questions please feel free to get in contact with us at: support@musicinfo.io.

Please subscribe to our Youtube Channel. If you have a youtube channel please send us a message and we will follow you! 

For more information about us, the Chinese music market, and current trends please browse our blog page.

For more information about the upload process, file and image specifications please look at the FAQ page.

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