Consumers are so saturated with information
OTEC wechat blog Consumers are so saturated with information that it is nearly impossible to filter out the necessary knowledge to make competent decisions. This fact is exceptionally prevalent with musicians and artists in their endeavors to expand into the global market, which is a fundamental requirement for the survival and longevity careers in music. With Musicinfo’s user-friendly technology, experienced personal, and tested method of information delivery, Musicinfo solves the perplexity of the global music market by making an example of and educating the Western consumers, the intricacies of entering and thriving in the lucrative music market in China.
Technology is changing
The reality is that technology is changing the way people interact and connect and is becoming exponentially more complex with each new development. It will change how copyright will be regulated and controlled and needs foresight now to be able to handle the needs of the future. The majority of the world’s population lives in these new markets. As the standards of living rise so will the consumer demand from these territories rise and the business ties that are established now, and must be ready to have solutions to meet the demands of the new consumer.
The practical application of the technology in the real world
The strengths of musicinfo have been defined in its technological development and in its business method including networking, partnerships, and marketing strategies. All Musicinfo’s processes are currently being implemented and have proven to be an effectively integrated system where by each element supports the development of the others. The practical application of the technology in the real world allows insight from real time interaction with its target environment to establish proper development protocol in each aspect.
Musicinfo has developed innovative technology and business method to provide independent musicians and record labels digital music distribution, promotion and live performance arrangement services to mainland China. Musicinfo’s highly scalable technologies and processes allow its utilization in many new countries and services with the plan to expand and pioneer in new markets such as Africa and India.
By using Musicinfo’s in-house developed digital distribution platform, musicians can upload all copyright information and files in the most economic and efficient way, to publish their audio and video to the major Chinese streaming services. Not only can artists make their music available to this new massive audience calculated at 800 million Internet music users in 2018 and keep 100% royalty, but they can also boost their presence, and interactively influence audiences by using Musicinfo's promotion and live performance services
Han presents the design of Musicinfo to the OTEC audience in Beijing
Musicians can establish their presence in China
Musicinfo has developed a system and strategy that makes it possible for music professionals establish their musical presence in China. This is implemented by first protecting and distributing their copyrighted music through Musicinfo’s digital distribution platform. Afterwards, the musicians’ image and music is then amplified by utilizing Musicinfo's network and promoting though influential, digital media, radio, news, and social media, with: images, video and localized content.
With Musicinfo’s experience and a profound knowledge of the Chinese music market, musicians and record labels are given current information about the market and advice on music market strategy in the process of providing secure copyright services. Musicinfo aims to get musicians heard by Chinese audiences and believes everyone has the right to be 100% connected to their music and get 100% of the royalties.
The music market in China is in the top 7 music markets of the world as one of the biggest and fastest growing markets, and is new to the majority of Western independent artists. The lack of popular Western social media and streaming services in China make it a sought after market for independent musicians and music professionals to break into and pioneer.
In order to help all artists, music copyright holders and all interested parties to easily check if their music is digitally available in China, Musicinfo has developed a free tool, the Musicinfo China Search. With only an artist name and/or track name, users can check to see if their music is available on China’s biggest streaming services. Many artists can be unaware that their music is available in China due to various reasons. This can mean that potential royalties belonging to the artist are left uncollected. Once the artist knows the situation with their music, Musicinfo can assist in gathering more information about their music distribution and copyrights in China.
About CEO Kari Halttunen
Kari Halttunen, the serial entrepreneur, is CEO and Co-founder of Musicinfo. He holds a masters of science in engineering of information technology. He has more than 25 years experiences in business development and management, for example, his program is very competitive in the aspect of messaging delivery and value-added services in terms of Ubicom -solutions, mobility, ICT technology and start-up businesses, to IT systems, platforms, software, embedded devices and communications.
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