Music Promotion In China

MUSIC PROMOTION

Make promotion easy on yourself. Let us do it for you! Get more fans and streams for your music with ease. Western social media, streaming or video platforms (Facebook, Instagram, Youtube or TikTok, etc.) are not available in China. Musicinfo provides you access to the native Chinese platforms (Douyin, RedNote, Weibo, Bilibili, Youku, etc.) where you will connect to your audience through social media and video platforms to help you gain a digital presence, be heard and found in China with posts, including text, images, video, and links to your streaming music. We translate your text to Chinese, customize the content and localize engagement. No annual or maintenance fees.

Choose your product

CHINA PRESS RELEASE

600€ Onetime Fee ≈ $699

Features:

Distribution of your press release to Chinese media outlets such as Baidu, Netease, Weibo, TouTiao and China.com
New music release, artist story or information about your tour - you decide the content
Translation of your content to Chinese by native Chinese speaker experienced in music industry
Word count 400-500 words
Include up to 2 images
Add external video links (Use Video distribution product if you haven’t got videos in Chinese video services)
No guaranteed media coverage. Results depend entirely on the news value and editorial decisions of the media outlets.

PLAYLIST PLACEMENT

125€ one track per playlist ≈ $132

MOST POPULAR!

Features:

One track on a Netease or QQ music playlist
Boost your streaming music
Your track can collect comments, be shared, and get to other playlists
Placed on the top 10 on the list
Every list has 10s or 100s thousands of follows
Placement for at least one month
Reach new fans and listeners.
Build your fanbase
Includes one Star distribution

VIDEO SHARING

49€ Onetime Fee ≈ $51

Features:

Share ONE music video to promotion channels: QQ Video, Youku, Xigua, Toutiao, Douyin, Red, BiliBili, for promotion and to streaming channels creating revenue: Netease*, QQ Music*, Kuwo* & Kugou* and Spotify* & Apple Music*.
Link your streaming music
Reach new fans and listeners
Build your fanbase
Be seen in China where there is no YouTube, TikTok or other Western video platforms
Includes one Star distribution
Boosted with paid audience on Douyin!
*Only for tracks distributed by Musicinfo to Netease & Tencent Music and Spotify & Apple Music.
Get your Official Music Video to Netease, QQ Music, Kuwo & Kugou and Spotify & Apple Music *please see the video specification guidelines in the FAQ to ensure your music video qualifies for distribution to these services.

SOCIAL MEDIA PROMOTION

39€ Onetime Fee ≈ $41

Features:

ONE post (max 100 words in English) and images (max 5)
Weibo & RED social media platforms
We translate text to Chinese
Initiate your SoMe presence in China
Share your Chinese streaming music, video, and playlist links
Find new followers
Build your fanbase
Includes one Star distribution

Questions? Let us know! Contact us and we will help you plan for the Chinese music market

Playlist Placement

Our most sold and beloved product! A sure way for seeing how Chinese audience likes your music. Playlist your music on Netease and QQ Music. Boost your music on the most popular streaming services for Western music in China with over 800 million users. Playlists can have tens or hundreds of thousands of followers and tens of millions of streams. You can see instant results in comments and likes. You can also interact with fans by answering their comments.

BiliBili

Bilibili, also nicknamed B site, is a Chinese video sharing website, where users can submit, view and add commentary subtitles on videos. Bilibili is a cultural community and video platform that is highly concentrated for the younger generations in China.By 2019 Q3, Bilibili has 128 million monthly active users, and 78% of users aged 18 to 35.

Douyin

Douyin is an iOS and Android media app for creating and sharing short videos. The application allows users to create short music videos of 3 to 15 seconds and short looping videos of 3 to 60 seconds. Douyin first released in 2016 and grew to one of China’s hottest video app with 500 million monthly active users by 2019. Posts can include 3 to 60 seconds video, very short introduction information, tags.

RED Xiaohongshu

It’s described as China's answer to Instagram with over 174 million MAUs and lets users to post, discover and share product reviews, most frequently related to beauty and health. Travel bloggers are also known to regularly post content regarding tourism and leisure destinations on the platform. Xiaohongshu also operates RED Mall, which sells international products to Chinese users.