Once upon a time pirates ran rampant in China, today the pirates have turned into paying customers. The protection of copyrights are good for business. As wealth in China grows companies are more concerned about security as it is the main incentive for investment. This is written in the history of other now wealthy Asian countries such as Japan and Korea.
Business is generated when your customers are not getting free content elsewhere and you provide high quality service. Customers are still enjoying free legal content but like Spotify must sit through ads. With multi-function social media applications such as WeChat with now over one billion monthly active users (MAU’s), it has become very easy to pay for entertainment, music and video subscriptions. Revenues from licensed digital music have increased 200% in 2017 from 2014, mostly collected from music streaming.
As the music-streaming market matures in China, the major players, Tencent, Alibaba and Baidu advocate the ending of piracy by pushing copyright protection. This action by the big players is quite the opposite of the tradition of the individual Western artist fighting to secure their copyrights by suing the infringing party. Although there are and will ever be legislative differences with how each country deems best policy for their citizens, there is other more potent incentive for abolishing copyright infringement: Profit. The music industry or any industry for that matter will not survive if it is not financially lucrative. We can attest to the profitability of distributing Western music to China by the sheer fact that the big three (Sony, Universal and Warner) have now distribution in China; They are not in it to test the waters but reel in the flow of royalties.
If you are an artist with signed to Sony, Universal or Warner you are bound to their servitude. Bonus for the independent music industry and even if your music is on Apple tunes or your other providers who distribute to China, you still have a possibility to use Musicinfo’s services, the most extensive reach to Chinese audiences with 33 providers, please enquire. This is essential to control the illegal music still floating around in China. By securing your copyrights though our official channels only then can we monitor and have the pirated copies of your music removed. And, in the meantime you will collect 100% of the net royalties from your newly acquired adoring audience. True to the nature of Musicinfo we support the EU Copyright directive and closing the value gap and encourage all artists and creators to follow their hearts.
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